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Case Study: AI Receptionist at a Birmingham Dental Practice — 90-Day Results

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A 3-surgery NHS and private dental practice in Birmingham with 4 full-time dentists and 3 reception staff. Opening hours: Monday–Friday 8am–6pm, Saturday 9am–1pm. The practice had approximately 2,400 registered patients.

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Reception staff were managing a high volume of appointment calls during opening hours but had no coverage outside these hours. The practice's own call data showed 23 calls per week going unanswered on evenings and weekends — appointments that often went to competitors or resulted in patients calling NHS 111.

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The cost of a missed new patient appointment averages £180–£350 in lifetime value. At 23 missed calls per week, the annual opportunity cost was estimated at £50,000–£100,000 (assuming 20% conversion to actual bookings).

🦷 The Practice

A 3-surgery NHS and private dental practice in Birmingham with 4 full-time dentists and 3 reception staff. Opening hours: Monday–Friday 8am–6pm, Saturday 9am–1pm. The practice had approximately 2,400 registered patients.

📵 The Problem: Missed Calls = Missed Revenue

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Reception staff were managing a high volume of appointment calls during opening hours but had no coverage outside these hours. The practice's own call data showed 23 calls per week going unanswered on evenings and weekends — appointments that often went to competitors or resulted in patients calling NHS 111.

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The cost of a missed new patient appointment averages £180–£350 in lifetime value. At 23 missed calls per week, the annual opportunity cost was estimated at £50,000–£100,000 (assuming 20% conversion to actual bookings).

💬 Patient Feedback

Reception staff surveyed 40 patients who had interacted with the AI. 34 (85%) rated the experience as 'helpful' or 'very helpful'. 6 patients noted they preferred speaking to a person — these were typically patients with complex queries rather than straightforward appointment requests.

💷 Cost vs Hiring a Part-Time Receptionist

🏢

Free AI receptionist demonstration for your business — call 07728 213627 to hear it in action, then speak to our team.

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The complete picture

MetricBefore AIAfter AI (90 days)
Calls answered out-of-hours0100%
Missed call messages left~8/week0 (AI handles all)
New patient enquiries captured OOH014/week average
Appointments booked from OOH calls011/week
Patient complaints about voicemail3/month0
Monthly cost£0£89/month
OptionMonthly CostHours CoveredCall Volume Handled
Part-time receptionist (20 hrs/week)£900–£1,100Evenings only30–40/week
AI Receptionist (Telexico)£89/month24/7Unlimited
No coverage (previous)£0None0
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What our customers say

★★★★★5.0· 312 reviews
S
Sarah M.
★★★★★

"Switched our entire office phone system and broadband. The team handled everything, zero downtime. Saving over £200 a month compared to our old BT contract."

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James T.
★★★★★

"Had failover installed after losing internet for a whole day. Assure X kicks in within seconds. Our team didn't even notice when the main line dropped last week."

R
Rachel K.
★★★★★

"Our dental practice needed reliable phones and fast broadband. Telexico sorted everything in one visit. The AI receptionist handles after-hours calls brilliantly."

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